







💁♀️ Elevate your hair game with salon-quality shine and control—anywhere, anytime!
The HSI Professional Ceramic Tourmaline Ionic Flat Iron combines 8 HeatBalance micro-sensors and tourmaline ceramic plates to deliver fast, even heat that protects hair while eliminating frizz. Adjustable temperatures from 140°F to 450°F provide total styling control for all hair types. This all-in-one tool straightens, curls, and flips with ease, supported by floating plates for smooth glide. The package includes a heat-resistant glove, silk pouch, style guide, and worldwide dual-voltage, making it the ultimate travel companion for professional-quality results at home or abroad.






| ASIN | B001MA0QY2 |
| ASIN | B001MA0QY2 |
| Best Sellers Rank | #587,354 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,235 in Hair Straightening Irons |
| Brand Name | HSI PROFESSIONAL |
| Color | 1st Gen Flat Iron |
| Customer Reviews | 4.3 4.3 out of 5 stars (88,296) |
| Global Trade Identification Number | 00804879103509 |
| Hair Type | Curly |
| Heater Surface Material | Ceramic |
| Is Discontinued By Manufacturer | No |
| Item Shape | Rectangular |
| Item Weight | 1 Pounds |
| Item model number | E038 |
| Manufacturer | HSI Professional |
| Manufacturer | HSI Professional |
| Manufacturer Warranty Description | 1 Year Warranty |
| Material Type | Ceramic Tourmaline |
| Power Source | Corded Electric |
| Product Benefits | Curling, Hair Styling, Straightening |
| Resulting Hair Type | Straight |
| Size | 4 Piece Set |
| UPC | 804879103509 |
| UPC | 804879103509 |
| Unit Count | 1 Count |
C**J
Best flat iron on the market
I purchased this flat iron in 2023 and it’s absolutely amazing. If you want a good silk press this is guaranteed to give you perfect results every time. Also it very good quality and maintains temperature.
B**D
Shocked and awed!! Im in love <3 <3 <3
I was going to spend a LOT more money through HSN for a CHI flat iron with the same options as this Flat Iron and i was gonna pay 4 flex pays and each one would have cost almost as much as the total price of this item. I have VERY thick, coarse wavy hair... It is EXTREMELY resistant to any form of straightening... dry coarse texture... and ive always wanted long hair but couldnt have it without using a STRONG relaxer which destroyed my hair... left it in a suspended state of China Doll straight with NO other options... well i;ve been growing my hair out for many months.. I have had to fight it tooth and nail.. multiple salon hair cuts to tame it.. I use a LOT of straightening products and on occasion.. yuck.. strong chemical relaxers you need a gas mask and hazmat suit to use... switched to a chi smoothing relaxer.. smoothed but did NOT straighten hair.. Well i think i can TOSS a lot of that out now that i have my HSI. I put a lil of the Argan oil sample in my hair. Heated up the iron and gave it a go without overly high expectations. In 20 minutes i had my shiny, silky. and Pin straight!!! and no heat damage.. I was SHOCKED that this 40 dollar iron had all these options and worked so well I had to struggle so much with my hair before,but NO MORE!! The packaging is top notch as well.. and the storage bag is to die for. Also the Argan Oil is a MIRACLE serum... When i say miracle im not kidding.. God actually answered my years of praying for my hair to cooperate... its always been a love hate thing .. its SO much better than anything containing any type of silicone and i will be ordering a 4oz bottle of the HSI Argan Oil as a compliment for sure.. I currently use Chi Silk Serum.. while it is effective.. it does NOT come into the league of the HSI Argan Oil... it may be expensive for the oil but you get what you pay for... it doesn't take a lot.. I know my own hair texture and i can guarantee with the HSI iron it WILL close the cuticle.. make it soft.. shiny.. I haven't even used my Expensive Chi Hairspray.. dont seem to need it.. hair moves naturally and then back in place.. In the past i had to layer my hair in smoothing and holding products.. i've Never been happier with a hair tool and i've had MANY.. and i still just cant get over the price.... I'm a man but I've been in the company of a LOT of stylists and designers and h ave access to high end products.. but i hate always having to beg them to style my hair and then its gone once the nights over like Cinderella.. i pay much more for a cut and style at the salon than i paid for this Flat Iron. Also no more next day disappointment after the salon when i cant replicate what the stylist did ,, because with my HSI i CAN replicate it :) quite easily and quickly actually.. Also I color my hair EVERY 4-6 weeks... i colored my hair a week ago and i wasnt thrilled with it.. well the combination of this Iron and The Argan Oil my my level 4 chocolate brown color brilliant and luminous.. Also the plates are of high quality.. very sturdy.. smooth.. i can tell they are very hard and also they FLOAT.. this is an IMPORTANT feature ladies and Gents who consider their hair their crowning glory. Since they "float" and move with your hair and rotate.. the iron is very easy to use and versatile depending on what you want to do with it. Don't get me wrong i have an ENTIRE line of CHI products and already own one of their flat irons. Im a die hard Chi fan... but you really oughta give this bargain of an item a try. I will always love CHI but i am VERY interested to see what HSI begins to do with its product line... though i only needed the iron and the Argan oil and i REALLY like that the Oil is Natural... penetrates my hair.. unlike my other products which are mostly silicone based and layer up and sometimes actually seem to dry my hair. I knew the argon oil was superior the second i flattend the first section of hair. I saw some steam but it made no sound.. and and pulled iron straight through and unlike with my other iron with no floating plates i flipped under at the end of section all in one motion... The section was flawless.. no second or third run through. and shiny.. very shiny. Also my style has lasted a few days ;-)
A**B
Well worth the money, but probably not the greatest flatiron ever
Updated Review December 30, 2018--I recently got an email from the company saying they were working to improve their online reputation and wanted to send me a new flatiron in the hopes that my opinion would improve. That in itself earns another star! I couldn't believe that almost 5 years later they cared about my review. So, I got a new pink flatiron with a digital screen instead of a black one with just a temperature dial. It came with a trial size pouch of argan oil, a product guide, important safety instructions, and a warranty certificate. No grammar errors anywhere (see original review). I used it for the first time last night and it did a pretty good job! Still didn't revolutionize my life, but this flatiron seems to be better than my original. This plus the customer service it gets 4 stars this time around. Original Review (3 stars) January 5, 2014 --I bought this after seeing all the thousands of positive reviews. I went into it not sure what to expect, since the negative reviews did seem to have merit. I guess my opinion of the product falls somewhere in between. I have wavy-ish, frizzy-ish, long red hair. Normally I just let it air dry naturally, but recently got bangs and wanted them to look sleek. I had an 80 Euro straightener from Europe that I recently gave to my sister so I was looking for a replacement. I bought this one at the same time as a Conair Infiniti straightener that I found for $15 to compare the two. I ended up keeping this one because it was just enough better than the Conair. At high temperatures, this straightener is pretty great. My bangs get straight in no time, and stay that way for at least a day. There's no frizz and my hair doesn't ever get caught, which was a big must for me. However, it still takes ages to get the rest of it straight, and the wavier parts by my crown don't get straight no matter what. And forget about using this at a lower temperature setting - nothing happens unless it's more than 3/4 of the way to the maximum. But that being said, it was cheap and it works to straighten my bangs. I do wonder about the product's authenticity - the sticker warning attached to the outlet plug has some ungrammatical English - "If it does not turn on. Press firmly on reset button". I would expect that a real $200 straightener would pay closer attention to its labels. Also, while the box has a picture of a small glass jar of Argan oil, what was actually contained in the box was a one-use sealed pouch. So that was a bit disappointing, although many of the reviewers said they'd found the same thing. So for $40 this was a good purchase, but I'm sure there are much better straighteners out there. This one hasn't revolutionized my life or anything like the positive reviews made me think it would.
Trustpilot
2 weeks ago
1 day ago